Effective online Marketing and SEO Strategy
After reading various SEO Blogs the one thing all SEO Specialist is tabling is that no one can guarantee a specific ranking in Google, that is 100% the truth.
Various factors determine how your site will perform in the search engines, one of them would be the Optimization Specialist you have to drive your brand online.
The benefit of having a search engine optimization strategy is simple, to increase your companies visibility to the millions of online users that search for information, products and services. To add to that small business can complete for market share against the bigger companies having the budget to roll out huge marketing campaigns.
The big factor is that a few small business owners really know how this works and the technical experience required to make it happen, having a website is one thing, having a website that performs is totally another issue.
This brings us to one factor that would interest any business owner (ROI) return on investment. Return on investment is measured mostly by pay per click and pay ad campaigns optimizing and researching the most relevant keyword for your marketing campaign however if your website is performing in the organic listings you are half way there.
The core focus of online marketing, SEO or search engine optimization is to create awareness (making sure users find your site) creating leads and turn that leads into sales.
How do you start your SEO Strategy?
- Researching relevant Keywords – Strategizing where you would like to position your website
- Research competition – who is performing with the keyword that is relevant to your business
- Optimizing your site to conform to the top ranking site for your specific keyword structure.
The critical factor would be to stay in the guidelines of the searching you are optimizing for.
This can all be done easily by analyzing your website to give an indication of what needs to be done for you to succeed in optimizing your website.
Get your website analyzed professionally for only R 150.00 and gear your online marketing strategy for success.
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